{"id":8819,"date":"2014-06-11T16:11:08","date_gmt":"2014-06-11T16:11:08","guid":{"rendered":"https:\/\/www.journalismlab.nl\/?p=8819"},"modified":"2021-07-08T07:30:27","modified_gmt":"2021-07-08T07:30:27","slug":"de-pzc-lees-die-krant-nee-abonneer-u-op-die-krant","status":"publish","type":"post","link":"https:\/\/www.journalismlab.nl\/en\/de-pzc-lees-die-krant-nee-abonneer-u-op-die-krant\/","title":{"rendered":"De PZC: l\u00e9\u00e9s die krant, nee: abonneer u op die krant!"},"content":{"rendered":"<p><strong>De hoofdredacteur van de Provinciale Zeeuwse Courant, Peter Jansen, richtte zich met een opmerkelijke open brief op de voorpagina van de krant tot de lezers: zorg voor nieuwe abonnees! Dat mogen nieuwe lezers zijn maar ook: &#8220;Zeeuwen die de krant wel lezen, maar de krant delen met buren, vrienden of familie.&#8221;<\/strong><\/p>\n<p>Misschien opmerkelijk, maar niet opmerkelijk dat het de PZC-lezers zijn die worden aangesproken. Zeeeuwen zijn niet alleen spreekwoordelijk &#8216;zunig&#8217;, ze zijn het ook echt.<\/p>\n<p><strong><a href=\"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2014\/06\/pzc_vp.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright  wp-image-8821\" style=\"margin-left: 4px;margin-right: 4px\" alt=\"pzc_vp\" src=\"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2014\/06\/pzc_vp.jpg\" width=\"324\" height=\"432\" \/><\/a>Meelezers<\/strong><\/p>\n<p>Aan lezers heeft de PZC geen gebrek, dat waren er zo&#8217;n 150.000 in 2013. Maar een lezer is nog geen abonnee. Daarvan heeft de krant er namelijk maar 45.000.<\/p>\n<p>Maar ruim een derde die 45.000 abonnees (37 procent om precies te zijn) geeft de krant door aan &#8220;buren, vrienden of familie.&#8221; Dat zijn bijna 17.000 exemplaren &#8211; die dus wel gelezen worden, maar niet op het adres van de abonnee. (Foto van PZC &#8211; en tip &#8211; via Twitter aangeleverd door <a href=\"https:\/\/twitter.com\/Lantvanbelogte\" target=\"_blank\" rel=\"noopener\">Flip Feij<\/a>.)<\/p>\n<p>Als al die meelezers abonnee zouden worden, zou dat extra inkomsten van bijna \u20ac 17 miljoen betekenen voor de krant. Een bedrag om U tegen te zeggen.<\/p>\n<p><strong>Matchmaker<\/strong><\/p>\n<p>Dat is de achtergrond van de <a href=\"https:\/\/pzcmatchmaker.nl\/\" target=\"_blank\" rel=\"noopener\">Matchmaker-actie van PZC<\/a>: wie een abonnee werft krijgt niet alleen zelf 33% korting op de abonnementsprijs, ook de nieuwe abonnee krijgt dit voordeeltje gedurende &#8220;de komende jaren&#8221;.<\/p>\n<p>De PZC heeft verreweg de meeste meelezers van alle Nederlandse kranten: 37 procent. Op de tweede plek komt het Noordhollands Dagblad met 33 procent en daarna volgt de Gelderlander met 31 procent. Parool-lezers hebben geen buren, vrienden of familie\u00a0waarmee ze de krant samen lezen: slechts 9 procent geeft de krant door.<\/p>\n<p><strong>Doorgifte regionaal<\/strong><\/p>\n<p>In de onderstaande tabel zijn alle regio-kranten (landelijke titels worden minder doorgegeven) opgenomen, op volgorde van doorgifte-percentage. De paarse balk is het aantal abonnees, de roze het aantal exemplaren dat naar &#8220;buren, vrienden of familie&#8221; gaat.<\/p>\n<p>De Limburger \/ Limburgs Dagblad heeft trouwens de meeste meeleesabonnees: 41.000.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2014\/06\/doorgifte_2013_regio.png\"><img decoding=\"async\" class=\"aligncenter  wp-image-8829\" alt=\"doorgifte_2013_regio\" src=\"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2014\/06\/doorgifte_2013_regio-1024x614.png\" width=\"614\" height=\"368\" \/><\/a><\/p>\n<p style=\"text-align: left\"><strong>Landelijke doorgifte<\/strong><\/p>\n<p style=\"text-align: left\">Voor landelijke kranten zijn de doorgiftecijfers lager (gemiddeld 20%, tegen 28% bij de regionale titels), ze vari\u00ebren van 12 (NRC Handelsblad) tot 29 (Reformatorisch Dagblad).\u00a0De Telegraaf heeft de meeste &#8216;meelezers&#8217;: 115.000.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2014\/06\/doorgifte_2013_landelijk.png\"><img decoding=\"async\" class=\"aligncenter  wp-image-8831\" alt=\"doorgifte_2013_landelijk\" src=\"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2014\/06\/doorgifte_2013_landelijk-1024x593.png\" width=\"614\" height=\"356\" \/><\/a><\/p>\n<p style=\"text-align: center\">\n<p style=\"text-align: left\">Bij de cijfers over Telegraaf, AD, Volkskrant en NRC moet worden aangetekend dat dit een gemiddelde is van de aparte doorgiftepercentages van de 5 Nielsen gebieden die Nederland kent. Het overgrote deel van hun oplage wordt echter in Nielsen I en II (Noord- en Zuid-Holland en Utrecht) gerealiseerd. In die gebieden is de doorgifte ruim 1% lager.<\/p>\n<p style=\"text-align: left\">","protected":false},"excerpt":{"rendered":"<p>De hoofdredacteur van de Provinciale Zeeuwse Courant, Peter Jansen, richtte zich met een opmerkelijke open brief op de voorpagina van de krant tot de lezers: zorg voor nieuwe abonnees! Dat mogen nieuwe lezers zijn maar ook: &#8220;Zeeuwen die de krant wel lezen, maar de krant delen met buren, vrienden of familie.&#8221; Misschien opmerkelijk, maar niet [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[4348],"coauthors":[],"class_list":["post-8819","post","type-post","status-publish","format-standard","hentry","category-artikel","tag-publiek"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Journalismlab &#8211; De PZC: l\u00e9\u00e9s die krant, nee: abonneer u op die krant!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.journalismlab.nl\/en\/de-pzc-lees-die-krant-nee-abonneer-u-op-die-krant\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journalismlab &#8211; De PZC: l\u00e9\u00e9s die krant, nee: abonneer u op die krant!\" \/>\n<meta property=\"og:description\" content=\"De hoofdredacteur van de Provinciale Zeeuwse Courant, Peter Jansen, richtte zich met een opmerkelijke open brief op de voorpagina van de krant tot de lezers: zorg voor nieuwe abonnees! 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