{"id":2878,"date":"2012-12-16T13:03:24","date_gmt":"2012-12-16T13:03:24","guid":{"rendered":"https:\/\/www.journalismlab.nl\/?p=2878"},"modified":"2021-07-22T12:22:58","modified_gmt":"2021-07-22T12:22:58","slug":"in-welke-media-adverteert-de-overheid","status":"publish","type":"post","link":"https:\/\/www.journalismlab.nl\/en\/in-welke-media-adverteert-de-overheid\/","title":{"rendered":"In welke media adverteert de overheid?"},"content":{"rendered":"<p>Jaarlijks geeft de overheid miljoenen uit aan advertenties en andere communicatie-uitingen: campagnes, werving, voorlichting etc.<\/p>\n<p>Over de campagnes (vroeger: Postbus 51)\u00a0zijn gegevens beschikbaar, in <a href=\"http:\/\/www.rijksoverheid.nl\/documenten-en-publicaties\/jaarverslagen\/2012\/06\/26\/jaarevaluatie-postbus-51-campagnes-2011.html\" target=\"_blank\" rel=\"noopener\">2011 was dat ruim \u20ac4 miljoen<\/a>. Dat was aanzienlijk lager dan daarvoor (\u20ac9 miljoen in 2010 en \u20ac11 miljoen in 2009).<\/p>\n<p>Ook weten we naar welke sectoren deze campagnegelden gaan, vooral naar online (27%), buitenreclame (26%) en tv (26%); radio ontvangt 11% en dagbladen 5%. Bij de omroep gaat het meeste geld naar de Publieke Omroep en SBS.<\/p>\n<p>Wat we niet weten is naar welke media de inkomsten precies gaan. Ook weten we weinig over andere advertentiebestedingen en de bestedingen van semi-overheid (NS, NMa, publieke omroep, waterschappen) en provinciale en lokale overheden.<\/p>\n<p>In Oostenrijk is onlangs een regeling in werking getreden (<a href=\"http:\/\/www.parlament.gv.at\/PAKT\/VHG\/XXIV\/I\/I_01276\/index.shtml\" target=\"_blank\" rel=\"noopener\">Medientransparenzgesetz<\/a>)\u00a0waarbij de overheid (inclusief bijvoorbeeld openbaar vervoer, omroep en lokale overheid) bekend moest maken aan wie men reclamegeld spendeerde.<\/p>\n<p>In het 3e kwartaal van 2011 ging dat maar liefst om <a href=\"http:\/\/kurier.at\/kultur\/medien\/inserate-oeffentliche-hand-gab-im-3-quartal-37-mio-fuer-werbung-aus\/1.878.055\" target=\"_blank\" rel=\"noopener\">\u20ac37 miljoen\u00a0(Kurier)<\/a>. De stad Wenen spendeerde in dat kwartaal \u20ac6.4 miljoen, \u20ac1.6 miljoen ging naar de gratis kranten Heute en \u00d6sterreich.<\/p>\n<p>Ideetje voor Nederland?<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Jaarlijks geeft de overheid miljoenen uit aan advertenties en andere communicatie-uitingen: campagnes, werving, voorlichting etc. Over de campagnes (vroeger: Postbus 51)\u00a0zijn gegevens beschikbaar, in 2011 was dat ruim \u20ac4 miljoen. Dat was aanzienlijk lager dan daarvoor (\u20ac9 miljoen in 2010 en \u20ac11 miljoen in 2009). Ook weten we naar welke sectoren deze campagnegelden gaan, vooral [&hellip;]<\/p>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[4347],"coauthors":[],"class_list":["post-2878","post","type-post","status-publish","format-standard","hentry","category-artikel","tag-overig"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Journalismlab &#8211; In welke media adverteert de overheid?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.journalismlab.nl\/en\/in-welke-media-adverteert-de-overheid\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journalismlab &#8211; In welke media adverteert de overheid?\" \/>\n<meta property=\"og:description\" content=\"Jaarlijks geeft de overheid miljoenen uit aan advertenties en andere communicatie-uitingen: campagnes, werving, voorlichting etc. Over de campagnes (vroeger: Postbus 51)\u00a0zijn gegevens beschikbaar, in 2011 was dat ruim \u20ac4 miljoen. 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