{"id":1468,"date":"2012-10-04T10:18:31","date_gmt":"2012-10-04T10:18:31","guid":{"rendered":"https:\/\/www.journalismlab.nl\/?p=1468"},"modified":"2021-08-02T12:10:55","modified_gmt":"2021-08-02T12:10:55","slug":"de-integratiereligie","status":"publish","type":"post","link":"https:\/\/www.journalismlab.nl\/en\/de-integratiereligie\/","title":{"rendered":"De integratiereligie"},"content":{"rendered":"

Het samenvoegen van online en traditionele redacties is in veel landen geen keuze maar een religie. Convergentie en integratie heersen. Overal? Nee, in een uithoek van Europa, in het dappere Nederland is er \u00e9\u00e9n afvallige uitgever die zich tegen het convergentiegeloof verzet.<\/p>\n

In Belgi\u00eb bezocht onderzoekster Amandine Degand<\/a> alle Franstalige redacties in het land \u2013 alleen Metro bleef buiten beschouwing, die hebben namelijk geen nieuwswebsite en hoeven daarom niks te integreren. Ze trof overigens veel verzet aan \u2013 webwerk werd door veel traditionele journalisten als minderwaardig gezien.<\/p>\n

Onomkeerbaar<\/strong><\/p>\n

\u201cAls je niet convergeert, ben je verloren\u201d aldus de Spaanse onderzoekster Bella Palomo Torres (Universiteit van Malaga) op de Neo-Journalism<\/a> conferentie in Brussel. Alle media integreren dan ook hun platformen, en van alle journalisten wordt verwacht dat ze voor alle platformen werken, een \u201conomkeerbaar proces\u201d volgens de onderzoekster. Waarom je nou eigenlijk \u201cverloren\u201d was bleef buiten beschouwing. Onomkeerbaar is het proces zeker niet.<\/p>\n

In Nederland was dit geloof tot enkele jaren geleden dominant. Klaske Tameling<\/a>, onderzoekster bij de Universiteit Groningen, deed onderzoek bij FD, NOS en de Volkskrant, waar overal redacties werden ge\u00efntegreerd. Maar na de overname door de Persgroep zwoor men dit geloof af. Webredacties verhuisden<\/a> naar een \u201ccontent factory\u2019 in Rotterdam.<\/p>\n

Kostenbesparing<\/strong><\/p>\n

Maar dat je kan de-integreren (en dat zoiets kostenbesparing en tevreden journalisten op kan leveren) betekent dat integratie dus geen geloof is, maar een keuze, en niet per se de beste keuze. Je kan prima tv maken zonder voor de website te schrijven, te bloggen of te twitteren. De krant en de website kunnen best van elkaar afwijken.<\/p>\n

\u201cDat zouden we nooit in de krant zetten\u201d zei een Volkskrant-redacteur over een stuk dat op de website was verschenen. De toenmalige hoofdredacteur merkte terecht op: \u201chet is de krant ook niet, het is de website.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Het samenvoegen van online en traditionele redacties is in veel landen geen keuze maar een religie. Convergentie en integratie heersen. Overal? Nee, in een uithoek van Europa, in het dappere Nederland is er \u00e9\u00e9n afvallige uitgever die zich tegen het convergentiegeloof verzet. In Belgi\u00eb bezocht onderzoekster Amandine Degand alle Franstalige redacties in het land \u2013 […]<\/p>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[4347],"coauthors":[],"class_list":["post-1468","post","type-post","status-publish","format-standard","hentry","category-artikel","tag-overig"],"acf":[],"yoast_head":"\nJournalismlab – De integratiereligie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.journalismlab.nl\/en\/de-integratiereligie\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journalismlab – De integratiereligie\" \/>\n<meta property=\"og:description\" content=\"Het samenvoegen van online en traditionele redacties is in veel landen geen keuze maar een religie. 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