{"id":14335,"date":"2017-04-25T16:52:38","date_gmt":"2017-04-25T16:52:38","guid":{"rendered":"https:\/\/www.journalismlab.nl\/?p=14335"},"modified":"2021-06-24T19:39:35","modified_gmt":"2021-06-24T19:39:35","slug":"vr-uitdaging-journalistiek","status":"publish","type":"post","link":"https:\/\/www.journalismlab.nl\/en\/vr-uitdaging-journalistiek\/","title":{"rendered":"De VR-uitdaging voor de journalistiek"},"content":{"rendered":"

Wordt het nog wat met VR? Vorige week vroeg ik tijdens een borrel een hoofdredacteur van een groot Nederlands nieuwsmerk naar hun idee\u00ebn over ‘Virtual Reality’. “Daar doen wij niks mee”, bromde hij, “wij doen aan\u00a0echte realiteit”. Case closed<\/em>.\u00a0<\/strong><\/p>\n

Deze week kwam ‘VR for News: The New Reality?<\/a>‘ uit, een studie van het Reuters Institute for the study of Journalism<\/em>, geschreven\u00a0door Zillah Watson, die bij de\u00a0BBC verantwoordelijk was voor VR-ontwikkeling.<\/p>\n

Zij doet er iets langer over (46 pagina’s) maar ook na het lezen van haar relaas overheerst voorzichtigheid, het is een… “challenge”, het is niet alleen een challenge<\/em>, zelfs het\u00a0verboden woord “problem” komt een paar keer in het rapport voor.<\/p>\n

“Both the news and tech industries are aware of the challenges that need to be overcome. To bring audiences the many benefits of VR, they need to continue to work together to solve these problems.”<\/p>\n

Voor VR for News interviewde Watson 20 leidinggevenden van grote Europese (Blick, Guardian, Dagens Nyheter, Sky, Bild, Die Welt) en Amerikaanse (AP, WSJ, NYT, Huffington Post) media-organisaties.<\/p>\n

Het rapport bevat voorbeelden van VR- en 360-producties (links naar) en gaat ook in op\u00a0kosten, apparatuur en software.<\/p>\n

Wat zijn de\u00a0uitdagingen en problemen?<\/h3>\n

Ten eerste de kosten, VR blijft voor kleinere organisaties vrijwel onbereikbaar. Dat geldt overigens niet voor 360-technologie, die is wel degelijk binnen bereik gekomen.<\/p>\n

Een grote vraag blijft welke content eigenlijk geschikt is voor VR en hoe je dat doet. Watson pleit ervoor de technologie ondergeschikt te maken aan de journalistieke boodschap.<\/p>\n

“most news organisations admit that there is still not enough \u2018good content\u2019 to drive an audience.”<\/p>\n

De hamvraag blijft de betrokkenheid van het publiek, hoe zorg je ervoor dat het publiek daadwerkelijk betrokken raakt (en ook bereid is te betalen voor de content).<\/p>\n

“VR news still has a poor understanding of its audience both in terms of content, content discovery, and attitudes to the technology and hardware.”<\/p>\n

“monetisation remains a central challenge for news VR: no one has yet cracked either ad- or subscription-based models for making the technology pay.”<\/p>\n

Het rapport is online te bekijken<\/a> of te downloaden als pdf<\/a>.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

(De foto boven is een still uit de 360-video “Climbing 1 World Trade Center: Man on Spire<\/a>” van de The New York Times.)<\/p>","protected":false},"excerpt":{"rendered":"

Wordt het nog wat met VR? Vorige week vroeg ik tijdens een borrel een hoofdredacteur van een groot Nederlands nieuwsmerk naar hun idee\u00ebn over ‘Virtual Reality’. “Daar doen wij niks mee”, bromde hij, “wij doen aan\u00a0echte realiteit”. Case closed.\u00a0 Deze week kwam ‘VR for News: The New Reality?‘ uit, een studie van het Reuters Institute […]<\/p>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[4346],"coauthors":[],"class_list":["post-14335","post","type-post","status-publish","format-standard","hentry","category-artikel","tag-productie"],"acf":[],"yoast_head":"\nJournalismlab – De VR-uitdaging voor de journalistiek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.journalismlab.nl\/en\/vr-uitdaging-journalistiek\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journalismlab – De VR-uitdaging voor de journalistiek\" \/>\n<meta property=\"og:description\" content=\"Wordt het nog wat met VR? Vorige week vroeg ik tijdens een borrel een hoofdredacteur van een groot Nederlands nieuwsmerk naar hun idee\u00ebn over ‘Virtual Reality’. “Daar doen wij niks mee”, bromde hij, “wij doen aan\u00a0echte realiteit”. 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