{"id":13665,"date":"2016-10-12T09:59:15","date_gmt":"2016-10-12T09:59:15","guid":{"rendered":"https:\/\/www.journalismlab.nl\/?p=13665"},"modified":"2021-06-24T20:07:42","modified_gmt":"2021-06-24T20:07:42","slug":"uitgevers-geld-verdienen-mobiel-is-uitdaging","status":"publish","type":"post","link":"https:\/\/www.journalismlab.nl\/en\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/","title":{"rendered":"Uitgevers: geld verdienen met mobiel is &#8216;uitdaging&#8217;"},"content":{"rendered":"<p><strong>Het woord &#8216;probleem&#8217;\u00a0is in het dieventaaltje van de moderne manager\u00a0#notokay. We hebben geen problemen, we hebben &#8216;uitdagingen&#8217;.<\/strong><\/p>\n<p>Het\u00a0rapport over de\u00a0&#8220;Private Sector Media and Digital News&#8221; staat bol van uitdagingen. De belangrijkste is\u00a0wel hoe geld te verdienen met mobiele &#8216;content&#8217;. Mobiel is namelijk het platform waarop de nieuwe generaties te vinden zijn.<\/p>\n<p>Met online nieuws is het al lastig om geld te verdienen, maar met mobiel is dat nog veel meer een &#8216;challenge&#8217;.<\/p>\n<blockquote><p>the mobile advertising market is still much less developed than the desktop advertising market, and this represents a central challenge for the business of mobile news<\/p><\/blockquote>\n<p>Het rapport van Reuters Institute for the Study of Journalism is geschreven door Alessio Cornia, Annika Sehl en Rasmus Kleis Nielsen. Zij\u00a0interviewden 54 CEO&#8217;s managers en hoofdredacteuren van 25 &#8220;private sector legacy news organisations&#8221; (kranten en omroepen) in zes\u00a0Europese landen\u00a0(Finland, Frankrijk, Duitsland, Itali\u00eb, Polen en de UK). Ook zijn er andere bronnen over mediagebruik geraadpleegd.<\/p>\n<p>De conclusies:<\/p>\n<ul>\n<li>Het publiek gaat van offline naar\u00a0online,\u00a0snel bij\u00a0printmedia, langzamer bij tv.<\/li>\n<li>Commerci\u00eble media bereiken meer mensen met nieuws dan publieke media.\u00a0De online edities van kranten en commerci\u00eble omroepen zijn belangrijker voor nieuws dan sociale media.<\/li>\n<li>80 to 90% van de inkomsten van kranten\u00a0komt van\u00a0print, &#8220;even after years of decline in print advertising and circulation and almost 20 years of investment in digital media.&#8221; Bij commerci\u00eble omroepen zijn de\u00a0digitale inkomsten nog lager.<\/li>\n<li>De investeringen in digitaal worden gesubsidieerd door de inkomsten uit de traditionele kanalen<\/li>\n<li><em>The business of digital news<\/em>\n<ul>\n<li>Google en\u00a0Facebook pakken de bulk van de advertentie-inkomsten<\/li>\n<li>per gebruiker wordt er weinig verdiend, vooral bij\u00a0mobiele gebruikers<\/li>\n<li>steeds meer mensen gebruiken\u00a0ad-blockers.<\/li>\n<\/ul>\n<\/li>\n<li>Steeds meer kranten introduceren paywalls, behalve enkele kranten met een massapubliek. Slechts een minderheid van de gebruikers wil betalen.<\/li>\n<li>Commerci\u00eble\u00a0omroepen kopi\u00ebren vooral het traditionele tv-model online (gratis content met advertenties).<\/li>\n<li>Kranten experimenteren met andere vormen om inkomsten te genereren\n<ul>\n<li><em>verticals<\/em> voor niche-publieken<\/li>\n<li><em>native advertising<\/em> en <em>branded content<\/em><\/li>\n<li>e-commerce, business-to-business en\u00a0offline (events, merchandising)<\/li>\n<\/ul>\n<\/li>\n<li>Sociale media zorgen voor een groter (en jonger) publiek, maar er zijn wel <em>challenges<\/em>: geen controle vanuit redactie, het merk kan schade oplopen, de\u00a0data verdwijnt, aan de\u00a0loyaliteit wordt getwijfeld terwijl er weinig mee\u00a0wordt verdiend.<\/li>\n<li>Veel media\u00a0experimenteren met\u00a0formats zoals <em>Facebook Instant Articles<\/em> en\u00a0<em>Snapchat Discover<\/em> maar weten nog te weinig over wat het oplevert. In\u00a0Frankrijk en Duitsland, doen ze dat trouwens niet<\/li>\n<li>Iedereen maakt content voor mobiel maar de advertentiemarkt laat het afweten.<\/li>\n<li>De online video advertentie-markt groeit snel.\u00a0Veel media\u00a0investeren in\u00a0online video productie en\u00a0curatie (content van derden opnieuw aanbieden), er wordt volop ge\u00ebxperimenteerd met zaken als\u00a0virtual reality, 360-video\u00a0en\u00a0social video.<\/li>\n<\/ul>\n<p>Het hele <a href=\"http:\/\/reutersinstitute.politics.ox.ac.uk\/publication\/private-sector-media-and-digital-news\">rapport is hier te downloaden<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Het woord &#8216;probleem&#8217;\u00a0is in het dieventaaltje van de moderne manager\u00a0#notokay. We hebben geen problemen, we hebben &#8216;uitdagingen&#8217;. Het\u00a0rapport over de\u00a0&#8220;Private Sector Media and Digital News&#8221; staat bol van uitdagingen. De belangrijkste is\u00a0wel hoe geld te verdienen met mobiele &#8216;content&#8217;. Mobiel is namelijk het platform waarop de nieuwe generaties te vinden zijn. Met online nieuws is [&hellip;]<\/p>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[4348],"coauthors":[],"class_list":["post-13665","post","type-post","status-publish","format-standard","hentry","category-artikel","tag-publiek"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Journalismlab &#8211; Uitgevers: geld verdienen met mobiel is &#039;uitdaging&#039;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.journalismlab.nl\/en\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journalismlab &#8211; Uitgevers: geld verdienen met mobiel is &#039;uitdaging&#039;\" \/>\n<meta property=\"og:description\" content=\"Het woord &#8216;probleem&#8217;\u00a0is in het dieventaaltje van de moderne manager\u00a0#notokay. We hebben geen problemen, we hebben &#8216;uitdagingen&#8217;. Het\u00a0rapport over de\u00a0&#8220;Private Sector Media and Digital News&#8221; staat bol van uitdagingen. De belangrijkste is\u00a0wel hoe geld te verdienen met mobiele &#8216;content&#8217;. Mobiel is namelijk het platform waarop de nieuwe generaties te vinden zijn. Met online nieuws is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.journalismlab.nl\/en\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Journalismlab\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-12T09:59:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-24T20:07:42+00:00\" \/>\n<meta name=\"author\" content=\"Piet Bakker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Bakker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/\"},\"author\":{\"name\":\"Piet Bakker\",\"@id\":\"https:\/\/www.journalismlab.nl\/#\/schema\/person\/eea2e993e1da98829d49d4d69c88247c\"},\"headline\":\"Uitgevers: geld verdienen met mobiel is &#8216;uitdaging&#8217;\",\"datePublished\":\"2016-10-12T09:59:15+00:00\",\"dateModified\":\"2021-06-24T20:07:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/\"},\"wordCount\":463,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.journalismlab.nl\/#organization\"},\"keywords\":[\"Publiek\"],\"articleSection\":[\"Artikel\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/\",\"url\":\"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/\",\"name\":\"Journalismlab &#8211; Uitgevers: geld verdienen met mobiel is 'uitdaging'\",\"isPartOf\":{\"@id\":\"https:\/\/www.journalismlab.nl\/#website\"},\"datePublished\":\"2016-10-12T09:59:15+00:00\",\"dateModified\":\"2021-06-24T20:07:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Publiek\",\"item\":\"https:\/\/www.journalismlab.nl\/thema\/publiek\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uitgevers: geld verdienen met mobiel is &#8216;uitdaging&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.journalismlab.nl\/#website\",\"url\":\"https:\/\/www.journalismlab.nl\/\",\"name\":\"Journalismlab\",\"description\":\"Lectoraat journalistiek van de Hogeschool Utrecht\",\"publisher\":{\"@id\":\"https:\/\/www.journalismlab.nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.journalismlab.nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.journalismlab.nl\/#organization\",\"name\":\"Journalismlab\",\"url\":\"https:\/\/www.journalismlab.nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.journalismlab.nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2021\/04\/journalismlab-footer.png\",\"contentUrl\":\"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2021\/04\/journalismlab-footer.png\",\"width\":503,\"height\":84,\"caption\":\"Journalismlab\"},\"image\":{\"@id\":\"https:\/\/www.journalismlab.nl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.journalismlab.nl\/#\/schema\/person\/eea2e993e1da98829d49d4d69c88247c\",\"name\":\"Piet Bakker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.journalismlab.nl\/#\/schema\/person\/image\/2304d3470e0b339cc604c40cda5eda5f\",\"url\":\"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2021\/05\/PietBakker-1024x1024-1-150x150.jpeg\",\"contentUrl\":\"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2021\/05\/PietBakker-1024x1024-1-150x150.jpeg\",\"caption\":\"Piet Bakker\"},\"url\":\"https:\/\/www.journalismlab.nl\/en\/author\/piet-bakker\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Journalismlab &#8211; Uitgevers: geld verdienen met mobiel is 'uitdaging'","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.journalismlab.nl\/en\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/","og_locale":"en_GB","og_type":"article","og_title":"Journalismlab &#8211; Uitgevers: geld verdienen met mobiel is 'uitdaging'","og_description":"Het woord &#8216;probleem&#8217;\u00a0is in het dieventaaltje van de moderne manager\u00a0#notokay. We hebben geen problemen, we hebben &#8216;uitdagingen&#8217;. Het\u00a0rapport over de\u00a0&#8220;Private Sector Media and Digital News&#8221; staat bol van uitdagingen. De belangrijkste is\u00a0wel hoe geld te verdienen met mobiele &#8216;content&#8217;. Mobiel is namelijk het platform waarop de nieuwe generaties te vinden zijn. Met online nieuws is [&hellip;]","og_url":"https:\/\/www.journalismlab.nl\/en\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/","og_site_name":"Journalismlab","article_published_time":"2016-10-12T09:59:15+00:00","article_modified_time":"2021-06-24T20:07:42+00:00","author":"Piet Bakker","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Piet Bakker","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/#article","isPartOf":{"@id":"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/"},"author":{"name":"Piet Bakker","@id":"https:\/\/www.journalismlab.nl\/#\/schema\/person\/eea2e993e1da98829d49d4d69c88247c"},"headline":"Uitgevers: geld verdienen met mobiel is &#8216;uitdaging&#8217;","datePublished":"2016-10-12T09:59:15+00:00","dateModified":"2021-06-24T20:07:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/"},"wordCount":463,"commentCount":4,"publisher":{"@id":"https:\/\/www.journalismlab.nl\/#organization"},"keywords":["Publiek"],"articleSection":["Artikel"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/","url":"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/","name":"Journalismlab &#8211; Uitgevers: geld verdienen met mobiel is 'uitdaging'","isPartOf":{"@id":"https:\/\/www.journalismlab.nl\/#website"},"datePublished":"2016-10-12T09:59:15+00:00","dateModified":"2021-06-24T20:07:42+00:00","breadcrumb":{"@id":"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.journalismlab.nl\/uitgevers-geld-verdienen-mobiel-is-uitdaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Publiek","item":"https:\/\/www.journalismlab.nl\/thema\/publiek\/"},{"@type":"ListItem","position":2,"name":"Uitgevers: geld verdienen met mobiel is &#8216;uitdaging&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/www.journalismlab.nl\/#website","url":"https:\/\/www.journalismlab.nl\/","name":"Journalismlab","description":"Lectoraat journalistiek van de Hogeschool Utrecht","publisher":{"@id":"https:\/\/www.journalismlab.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.journalismlab.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.journalismlab.nl\/#organization","name":"Journalismlab","url":"https:\/\/www.journalismlab.nl\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.journalismlab.nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2021\/04\/journalismlab-footer.png","contentUrl":"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2021\/04\/journalismlab-footer.png","width":503,"height":84,"caption":"Journalismlab"},"image":{"@id":"https:\/\/www.journalismlab.nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.journalismlab.nl\/#\/schema\/person\/eea2e993e1da98829d49d4d69c88247c","name":"Piet Bakker","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.journalismlab.nl\/#\/schema\/person\/image\/2304d3470e0b339cc604c40cda5eda5f","url":"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2021\/05\/PietBakker-1024x1024-1-150x150.jpeg","contentUrl":"https:\/\/www.journalismlab.nl\/wp-content\/uploads\/2021\/05\/PietBakker-1024x1024-1-150x150.jpeg","caption":"Piet Bakker"},"url":"https:\/\/www.journalismlab.nl\/en\/author\/piet-bakker\/"}]}},"_links":{"self":[{"href":"https:\/\/www.journalismlab.nl\/en\/wp-json\/wp\/v2\/posts\/13665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.journalismlab.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.journalismlab.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.journalismlab.nl\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.journalismlab.nl\/en\/wp-json\/wp\/v2\/comments?post=13665"}],"version-history":[{"count":1,"href":"https:\/\/www.journalismlab.nl\/en\/wp-json\/wp\/v2\/posts\/13665\/revisions"}],"predecessor-version":[{"id":21307,"href":"https:\/\/www.journalismlab.nl\/en\/wp-json\/wp\/v2\/posts\/13665\/revisions\/21307"}],"wp:attachment":[{"href":"https:\/\/www.journalismlab.nl\/en\/wp-json\/wp\/v2\/media?parent=13665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.journalismlab.nl\/en\/wp-json\/wp\/v2\/categories?post=13665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.journalismlab.nl\/en\/wp-json\/wp\/v2\/tags?post=13665"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.journalismlab.nl\/en\/wp-json\/wp\/v2\/coauthors?post=13665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}