{"id":12567,"date":"2012-02-17T10:27:03","date_gmt":"2012-02-17T10:27:03","guid":{"rendered":"https:\/\/www.journalismlab.nl\/?p=12567"},"modified":"2021-08-02T12:30:56","modified_gmt":"2021-08-02T12:30:56","slug":"innovatie-op-nederlandse-dagbladmarkt-successen-en-mislukkingen","status":"publish","type":"post","link":"https:\/\/www.journalismlab.nl\/en\/innovatie-op-nederlandse-dagbladmarkt-successen-en-mislukkingen\/","title":{"rendered":"Innovatie op de Nederlandse dagbladmarkt: Successen en mislukkingen"},"content":{"rendered":"<p>Bakker, P. (17 februari 2012). <a href=\"http:\/\/www.denieuwereporter.nl\/2012\/02\/innovatie-op-de-nederlandse-dagbladmarkt-successen-en-mislukkingen\/\" target=\"_blank\" rel=\"noopener\">Innovatie op de Nederlandse dagbladmarkt: Successen en mislukkingen.<\/a> De Nieuwe Reporter. <\/p>\n<p>Op de website van Het Parool worden allerlei abonnementen aangeboden \u2013 vast, proef, student, cadeau \u2013 maar \u00e9\u00e9n soort ontbreekt: het weekendabonnement. Een mailtje naar abonnementen@parool.nl wordt prompt beantwoord: \u201cWij bieden weekendabonnementen maar heel beperkt aan: alleen buiten Amsterdam en omstreken\u201d. Dat is dom van Het Parool.<\/p>\n<p>Het flexibele abonnement is namelijk een zeer succesvolle innovatie: zaterdag, vrijdag &#038; zaterdag, zaterdag &#038; zondag, of zelfs vrijdag, zaterdag &#038; maandag \u2013 iets waarop De Telegraaf nu inzet. Over dat succes hieronder meer. Waarom Het Parool er niet aan wil, is trouwens een schoolvoorbeeld van hoe Nederlandse uitgevers met innovatie omgaan: de angst dat een vernieuwing het bestaande product bedreigt (kannibalisatie) is vaak groter dan het geloof in het nieuwe product zelf.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bakker, P. (17 februari 2012). Innovatie op de Nederlandse dagbladmarkt: Successen en mislukkingen. De Nieuwe Reporter. Op de website van Het Parool worden allerlei abonnementen aangeboden \u2013 vast, proef, student, cadeau \u2013 maar \u00e9\u00e9n soort ontbreekt: het weekendabonnement. Een mailtje naar abonnementen@parool.nl wordt prompt beantwoord: \u201cWij bieden weekendabonnementen maar heel beperkt aan: alleen buiten Amsterdam [&hellip;]<\/p>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[4347],"coauthors":[],"class_list":["post-12567","post","type-post","status-publish","format-standard","hentry","category-artikel","tag-overig"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Journalismlab &#8211; Innovatie op de Nederlandse dagbladmarkt: Successen en mislukkingen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.journalismlab.nl\/en\/innovatie-op-nederlandse-dagbladmarkt-successen-en-mislukkingen\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journalismlab &#8211; Innovatie op de Nederlandse dagbladmarkt: Successen en mislukkingen\" \/>\n<meta property=\"og:description\" content=\"Bakker, P. 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