{"id":12393,"date":"2016-03-04T13:15:08","date_gmt":"2016-03-04T13:15:08","guid":{"rendered":"https:\/\/www.journalismlab.nl\/?p=12393"},"modified":"2021-06-25T14:07:16","modified_gmt":"2021-06-25T14:07:16","slug":"kranten-worden-lezers-dingetje","status":"publish","type":"post","link":"https:\/\/www.journalismlab.nl\/en\/kranten-worden-lezers-dingetje\/","title":{"rendered":"Kranten worden een lezers-dingetje"},"content":{"rendered":"<p>Kranten worden steeds afhankelijker van hun lezers, het aandeel van de adverteerder in de omzet loopt snel terug. Die inkomsten moeten overigens vooral van de papier-lezer komen, digitaal wordt er nog steeds weinig verdiend door uitgevers.<\/p>\n<p>Uitgevers verkochten vroeger hun kranten aan de lezers en verkochten die lezers dan weer door aan adverteerders. Die adverteerders waren tot het begin van deze eeuw de belangrijkste inkomstenbron voor uitgevers. Voor de eeuwwisseling ging dat om bijna 60 % van de totale inkomsten. Sinds 2003 hebben de lezers de rol als belangrijkste inkomstenbron overgenomen. In 2014 waren ze al goed voor 77 % van de inkomsten.<\/p>\n<p>Lees hier het artikel op de <a href=\"https:\/\/www.svdj.nl\/nieuws\/kranten-worden-een-lezers-dingetje\/\" target=\"_blank\" rel=\"noopener\">Stand van de Nieuwsmedia<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kranten worden steeds afhankelijker van hun lezers, het aandeel van de adverteerder in de omzet loopt snel terug. Die inkomsten moeten overigens vooral van de papier-lezer komen, digitaal wordt er nog steeds weinig verdiend door uitgevers. Uitgevers verkochten vroeger hun kranten aan de lezers en verkochten die lezers dan weer door aan adverteerders. Die adverteerders [&hellip;]<\/p>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[4348],"coauthors":[],"class_list":["post-12393","post","type-post","status-publish","format-standard","hentry","category-artikel","tag-publiek"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Journalismlab &#8211; Kranten worden een lezers-dingetje<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.journalismlab.nl\/en\/kranten-worden-lezers-dingetje\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journalismlab &#8211; Kranten worden een lezers-dingetje\" \/>\n<meta property=\"og:description\" content=\"Kranten worden steeds afhankelijker van hun lezers, het aandeel van de adverteerder in de omzet loopt snel terug. 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