{"id":12321,"date":"2016-02-02T12:51:36","date_gmt":"2016-02-02T12:51:36","guid":{"rendered":"https:\/\/www.journalismlab.nl\/?p=12321"},"modified":"2021-07-06T14:50:05","modified_gmt":"2021-07-06T14:50:05","slug":"imagineno-more-ads","status":"publish","type":"post","link":"https:\/\/www.journalismlab.nl\/en\/imagineno-more-ads\/","title":{"rendered":"Imagine\u2026no more ads"},"content":{"rendered":"<p><strong>Even dacht ik dat ik niets nieuws had opgestoken tijdens een &#8216;hoofdredactioneel&#8217; debat <a href=\"http:\/\/www.rodehoed.nl\/nl\/programma\/agenda\/event\/587\/Lang-leve-de-journalistiek-?filter=1\" target=\"_blank\" rel=\"noopener\">in de Rode Hoed <\/a>gisteravond, maar toen zag ik dit in mijn aantekeningen;<\/strong><\/p>\n<p>Ernst-Jan Pfauth zei tegen Peter Vandermeersch: \u201cJe moet radicaler worden; neem afscheid van de adverteerders. Wanneer doet NRC dat?\u201d<\/p>\n<p>Peter Vandermeersch vond het best de overweging waard, zo leek het\u2026 \u201cMaar ik heb de discussie met de uitgever verloren.\u201d Hij doelde op <em>native advertising<\/em> en NRC Q-Deloitte-content die lezers kennelijk niet enorm waardeerden.<\/p>\n<p>NRC Handelsblad op papier advertentievrij, stel je voor\u2026 Wat een droom, maar waarom ook niet? Ik heb ooit begrepen dat naast inkomsten uit vacatures, rouw- en geboorteadvertenties en dergelijke, nog maar 5 procent van de omzet bij NRC komt van commerci\u00eble adverteerders (<em>correct me if I am wrong!<\/em>)\u2026 Met Blendle is zo&#8217;n soort gat in de omzet op de lange termijn wellicht te dichten. Exit adverteerder dus \u2013 als er iets goed zou zijn voor de oplage, dan dat wel, zou ik verwachten.<\/p>\n<p>Na het debat bij de borrel vroeg ik dus aan Sjuul Paradijs: hoe zou De Telegraaf eruit zien als er geen adverteerders meer waren, alleen lezers? Ik kreeg helaas geen duidelijk antwoord.<\/p>\n<p>Dus bij deze de oproep: kan Sjuul (of een andere insider) mij antwoord geven op deze vraag? Het antwoord mag ook <em>off the record<\/em> voor de wetenschap. Zou de papieren krant een ander (ook voor de minder hoogopgeleide lezer met laag inkomen aantrekkelijker) product worden of helemaal niet?<\/p>\n<p>Misschien ook niet. Dat zou nog interessanter zijn.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Even dacht ik dat ik niets nieuws had opgestoken tijdens een &#8216;hoofdredactioneel&#8217; debat in de Rode Hoed gisteravond, maar toen zag ik dit in mijn aantekeningen; Ernst-Jan Pfauth zei tegen Peter Vandermeersch: \u201cJe moet radicaler worden; neem afscheid van de adverteerders. Wanneer doet NRC dat?\u201d Peter Vandermeersch vond het best de overweging waard, zo leek [&hellip;]<\/p>","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[4348],"coauthors":[],"class_list":["post-12321","post","type-post","status-publish","format-standard","hentry","category-artikel","tag-publiek"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Journalismlab &#8211; Imagine\u2026no more ads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.journalismlab.nl\/en\/imagineno-more-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journalismlab &#8211; Imagine\u2026no more ads\" \/>\n<meta property=\"og:description\" content=\"Even dacht ik dat ik niets nieuws had opgestoken tijdens een &#8216;hoofdredactioneel&#8217; debat in de Rode Hoed gisteravond, maar toen zag ik dit in mijn aantekeningen; Ernst-Jan Pfauth zei tegen Peter Vandermeersch: \u201cJe moet radicaler worden; neem afscheid van de adverteerders. 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