{"version":"1.0","provider_name":"Journalismlab","provider_url":"https:\/\/www.journalismlab.nl\/en","author_name":"Piet Bakker","author_url":"https:\/\/www.journalismlab.nl\/en\/author\/piet-bakker\/","title":"Journalismlab &#8211; Brand journalism \u2013 de herontdekking van de bedrijfsjournalistiek","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"BSkpC4kgpw\"><a href=\"https:\/\/www.journalismlab.nl\/en\/brand-journalism-bedrijfsjournalistiek\/\">Brand journalism \u2013 de herontdekking van de bedrijfsjournalistiek<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.journalismlab.nl\/en\/brand-journalism-bedrijfsjournalistiek\/embed\/#?secret=BSkpC4kgpw\" width=\"600\" height=\"338\" title=\"&#8220;Brand journalism \u2013 de herontdekking van de bedrijfsjournalistiek&#8221; &#8212; Journalismlab\" data-secret=\"BSkpC4kgpw\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>","description":"Op de cover van Brand Journalism prijkt een frisdrankblikje. Hoofdstuk 1 gaat over McDonald\u2019s. Daarmee is de toon gezet. Geen bedrijfsjournalistiek maar Brand Journalism, een mengvorm van journalistiek, marketing en PR volgens auteur Andy Bull. Het vak is niet eenvoudiger geworden. Niet meer \u2013 zoals McDonald\u2019s tot tien jaar geleden \u2013 \u201ca burger for everybody\u201d [&hellip;]"}